Facebook Marketing Is Important for Business

Businesses use Facebook to reach potential and current customers by using Facebook’s plug-ins to make their websites more social, publishing useful content on their Facebook Pages, and by conducting highly targeted ad campaigns within the Facebook community. The primary tool for businesses is the Facebook Page, which has features that allow businesses to publish content, to engage with fans who respond to that content, and to analyze how Facebook users talk about their business with their Facebook friends.

Because Facebook provides features useful for both consumers and businesses, it has become an attractive platform for virtually all industries to achieve very specific business goals, such as

Increasing brand awareness:

All size companies are penetrating Facebook’s massive community with Facebook Ads and Facebook Pages.

Launching products:

Brands are now using Facebook to announce new products with Facebook Ad campaigns and custom apps as part of their overall product launch strategy.

Customer service:

More and more companies have realized that Facebook Pages are a very inexpensive way to enhance existing customer support channels, simply because posting resolutions to basic product issues or answers to questions on Facebook means important information can be seen by many customers. They also realize that an increasing number of consumers expect to be able to get their issues resolved by contacting the company via its Facebook Page.

Selling products and services:

Businesses like Zipcar are selling their services on Facebook through the use of e-commerce applications that can be added to a Facebook Page.